{"id":2946,"date":"2025-03-25T21:47:41","date_gmt":"2025-03-25T21:47:41","guid":{"rendered":"https:\/\/learn.perma.earth\/?post_type=product&#038;p=2946"},"modified":"2026-02-03T12:09:21","modified_gmt":"2026-02-03T12:09:21","slug":"ethical-marketing","status":"publish","type":"product","link":"https:\/\/minimumviable.academy\/fr\/produit\/ethical-marketing\/","title":{"rendered":"Fondements du marketing \u00e9thique pour les projets de r\u00e9g\u00e9n\u00e9ration"},"content":{"rendered":"<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F726807_ocrwh2195e7x%26ServerId%3D38679fca%26ViewId%3D9%26Tag%3D13e30830cb761b0f\">\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F726807_ocrwh2195e7x%26ServerId%3D38679fca%26ViewId%3D9%26Tag%3D609852b41cf3ddad\">\n<p align=\"left\"><b>28 mai - 16:00 CET - 17:30 CET (partie 1) -<a href=\"http:\/\/bit.ly\/time4ethicalmarketing2025\" target=\"_blank\" rel=\"noopener\"> v\u00e9rifiez l'heure dans votre propre fuseau horaire ici<\/a><\/b><\/p>\n<\/div>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F726807_ocrwh2195e7x%26ServerId%3D5c80c416%26ViewId%3D4%26Tag%3D89541cb0938122cb\">\n<p align=\"left\"><strong>\ud83c\udf31 Partie 1 - Fondements du marketing \u00e9thique pour les projets r\u00e9g\u00e9n\u00e9ratifs<\/strong><br \/>\nDans cette session d'introduction, nous explorerons les \u00e9l\u00e9ments essentiels du marketing \u00e9thique pour les projets de r\u00e9g\u00e9n\u00e9ration et de permaculture. Vous apprendrez comment communiquer clairement votre objectif, comprendre votre public et commencer \u00e0 construire un message qui r\u00e9sonne profond\u00e9ment - sans s'appuyer sur des tactiques d'exploitation. Con\u00e7ue pour les acteurs du changement, cette session offre une alternative rafra\u00eechissante aux conseils marketing traditionnels, en alignant les strat\u00e9gies de communication sur les principes de la permaculture.<\/p>\n<p>Si vous voulez apprendre \u00e0 commercialiser comme une fleur, \u00e0 diffuser de bonnes nouvelles comme un bourdon et \u00e0 comprendre votre public comme un myc\u00e9lium, cet espace est fait pour vous ! Attendez-vous \u00e0 de la clart\u00e9, de la perspicacit\u00e9 et de l'inspiration pour commencer \u00e0 remodeler la fa\u00e7on dont vous partagez votre histoire.<\/p>\n<\/div>\n<p align=\"left\">Il s'agit d'un \u00e9v\u00e9nement en deux parties. La deuxi\u00e8me partie sera annonc\u00e9e en temps voulu.<\/p>\n<p align=\"left\">Cet atelier est financ\u00e9 par la <a href=\"https:\/\/minimumviable.academy\/fr\/project\/next-steps-project\/\">Projet Next Steps<\/a> par le biais de la <a href=\"https:\/\/minimumviable.academy\/fr\/\">International Permaculture CoLab<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F726807_ocrwh2195e7x%26ServerId%3D5c80c416%26ViewId%3D4%26Tag%3D89541cb0938122cb\">\n<p align=\"left\">Cet atelier vise \u00e0 explorer les moyens par lesquels nous pouvons <i><b>nous commercialiser de mani\u00e8re \u00e9thique et efficace, ainsi que nos projets, de mani\u00e8re \u00e0 renforcer notre message et nos communaut\u00e9s.<\/b><\/i><\/p>\n<\/div>","protected":false},"featured_media":2970,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[158],"product_tag":[],"class_list":{"0":"post-2946","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-session","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/product\/2946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/comments?post=2946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/media?parent=2946"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/product_brand?post=2946"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/product_cat?post=2946"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/minimumviable.academy\/fr\/wp-json\/wp\/v2\/product_tag?post=2946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}